...is that every New Year's (and the period after it), shops are filled with special packaging featuring him so that the product (any product) will look more "New Year-ish". Here one such sample from this year featuring chewing gum, junk food, prepackaged sandwiches, notepads and stickers.
(For a bigger version of this picture both in color and black and white, check my "Japan Arekore" set on Flickr)
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