The craze with wagyu (和牛), the Japanese beef, has reached Kamakura too (yes, we are back) --among the tourists that is, because the Japanese had and have a more cool relationship with it. This shop is obviously an example of this trend, hence the difference on the sign: in Japanese it just says "Wagyu Kamakura" (和牛鎌倉) while in English, it takes it one step further.
(For a bigger version of this picture both in color and black and white, check my "Japan Arekore 2" set on Flickr).
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