Hakuho, senior yokozuna (横綱/sumo champion) and now the most important wrestler of all times. And being "dai-yokozuna", that is "super-yokozuna" he's advertising a "Grand Big Mac" -the name is pretty much self-explanatory.
The same ad, from a different angle and with another familiar face, this time from American pop culture, in the foreground.
(For a bigger version of these pictures both in color and black and white, check my "Japan Arekore" set on Flickr)
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