tea in various flavors,
pumpkin-flavored ice-cream (also yam-flavored but that's unrelated),
pumpkin pudding sandwiches,
donuts with a pumpkin cream filing (and looks to match),
decorations -here in a very old-school butcher's shop in Kappabashi (かっぱ橋)-,
accessories for costumes -here "real fake tear of a forest girl"- (yes, it's Little Red Riding Hood)
and "Maker's Mark" bourbon. I doubt they also dress up for Halloween in Kentucky but on the other hand, since 2014 the company belongs to Suntory from Osaka so it makes sense they would follow Japanese customs. Even when they are American.
(For a bigger version of these pictures both in color and black and white, check my "Japan Arekore" set on Flickr)