...it makes perfect sense to sell them in various forms. Here, in a packet to cook them at home -of course you can find them in Tokyo too but many prefer them as a souvenir from Kitakata. Hence, the picture is not from a super-market but from a souvenir shop.
(For a bigger version of this picture both in color and black and white, check my "Japan Arekore" set on Flickr)
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