...and specifically on the 15th floor, one more mention to strawberries: "15" is written "1" and "5" which in Japanese are read ichi" (一) and go" (五). But "ichigo" is also the world for strawberry (苺) so the pun practically writes itself.
(For a bigger version of these pictures both in color and black and white, check my "Japan Arekore" set on Flickr).
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