...but it is one of the most celebratory because its name is Shochikubai (松竹梅) which means "pine, bamboo and plum tree" and which, as a combination is considered particularly auspicious. Here in its special festive packaging for New Year's Day (the bottle, not the cask: that is décor.)
Happy New Year!
(For a bigger version of this picture both in color and black and white, check my "Japan Arekore" set on Flickr).