I wrote the other day in Greecejapan about the gifts called “O-Chugen” (お中元) and are exchanged every year in mid-summer. In the picture one such O-Chugen set: soba noodles dressed for the occasion (no, when you buy them at the super market the packaging is much simpler).
(For a bigger version of this picture both in color and black and white, check my "Japan Arekore" set on Flickr)
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