...it makes some sense: very good fish, chosen by the fishermen who caught them and who are feeling proud to send them to the market and eventually reach our supermarket and such. But that doesn't diminish the surrealistic shock you get when in the midst of a jumble of Japanese you see the words "PRIDE FISH".
(For a bigger version of this picture both in color and black and white, check my "Japan Arekore" set on Flickr).
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