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Contrary to appearances, the little box doesn’t contain condoms but a chocolate (and a very tasty at that). As for the number, it hasn’t been chosen at random: in Japanese the word for “three” is “san” and the word for “nine” is “kyu” –altogether “sankyu”, which means… 

(For a bigger version of this picture both in color and black and white, check my "Japan Arekore" set on Flickr)